What Actually Works (Without the Fancy Buzzwords)
If you’re a small business owner, you’ve probably heard a lot of confusing advice like
“SEO takes 6 months but you need to invest now.”
“Run Facebook Ads — just boost your post and you’ll get sales!”
“Install this tool, that plugin, hire this expert…”
Truth is — most small businesses don’t need complex marketing.
They need clarity, consistency, and results without burning money.
Here’s how I approach SEO and Paid Ads for real businesses — the ones that can’t afford to “wait and hope.”
🧩 Step 1: Understand the Business Like an Owner
Before any strategy, I ask:
- What’s your main product or service?
- Who are your customers?
- What’s your profit margin?
- What’s already working (or not working)?
I don’t throw random keywords or ad budgets.
I treat your business like my business — because if it doesn’t work for you, it doesn’t work at all.
🔍 My SEO Approach: Rank to Get Results (Not Just Traffic)
SEO isn’t just about showing up on Google.
It’s about showing up for the right searches that drive calls, leads, or orders.
Here’s What I Focus On:
✅ Find low-competition, high-intent keywords
✅ Fix website basics (speed, structure, content)
✅ Create useful content that actually answers what people search
✅ Build local authority with Google Business Profile
✅ Track what’s working and improve monthly
💡Example: A local service business ranked on Page 1 with just 5 targeted blogs and a fully optimized GMB — no paid backlinks, no fluff.
📢 My Paid Ads Approach: Spend Smart, Not Big
I’ve seen small businesses waste ₹20,000–₹50,000 in ads with zero return. Why?
Because they didn’t know who they were targeting or what they were offering.
My formula is simple:
✅ Understand your customer’s pain point
✅ Craft an ad that speaks clearly (no big promises)
✅ Send people to a clean, fast-loading landing page
✅ Follow up (with WhatsApp, email, or remarketing)
✅ Track every rupee spent — and tweak weekly
Whether it’s Google Search Ads or Meta Ads, I keep it:
- Minimal
- Focused
- Budget-friendly
💡Result: Some of my clients get leads at just ₹30–₹70 per inquiry. It’s not magic. It’s just testing and improving.
🎯 My Core Belief: Keep It Real, Keep It Simple
Small businesses don’t have time for “branding journeys” or “7-step funnels.”
They need people to call, visit, or buy. That’s it.
I focus on:
- Showing up when customers search
- Running ads that make people act
- Helping websites convert more visitors
I don’t sell big packages. I solve real problems.
👋 Final Words
If you’re a small business owner confused about SEO or ads — I get it.
I’ve worked with 50+ businesses and learned that clarity and consistency always win.
If you want someone who’ll explain things in your language, work within your budget, and focus on results — let’s connect.
No fluff. Just growth.