How I Built a Digital Marketing Career from Scratch — Without a Degree or Course

Picture of Anand Bajrangi

Anand Bajrangi

Let me be honest — I didn’t come from a marketing background.
I didn’t have a fancy degree. I didn’t attend big-name digital bootcamps.
I didn’t even know what “SEO” or “Google Ads” meant back in 2019.

But what I had?
One laptop.
A mobile internet connection.
And a deep hunger to figure things out.


🌱 My Story Starts from a Small Village in Bihar

I started working in 2018 as a customer care executive at Call2Connect. Then moved to a political project. After that, I worked as a tele-counselor for educational institutions.
I was earning just enough to manage daily life. But deep inside, I knew this wasn’t the end.

Then came the lockdown.
Like everyone else, I was stuck at home. But I saw it as an opportunity.


🔍 The First Spark: “What is Digital Marketing?”

While scrolling one day, I stumbled upon a free resource on digital marketing.
I had never heard of it before, but the idea of helping businesses grow online really clicked.

So I started watching free videos.
Reading blogs.
Practicing everything I learned.
No paid course. No certificate. Just raw curiosity.

I didn’t just consume content. I implemented it.


💼 My First Break: An Internship in SEO

After months of self-learning, I applied for internships — and one company said YES.

That was my entry point into real work.
I started as an SEO intern… and within 3 years, I grew into the Digital Marketing Manager of that same company.

I didn’t jump jobs. I stayed, learned, experimented, and handled real campaigns — from keyword research to running Google Ads.


🔁 From Employee to Freelance Consultant

As I kept sharing what I knew and helping others, I started getting referrals.
Small businesses began approaching me for help with:

  • SEO

  • Paid ads

  • Website improvements

One project led to another… and I got to work with 20+ businesses across different industries.

That’s when I realized: this is no longer just a job. It’s my path.


🚀 What I Learned Without a Degree

  1. Consistency beats talent
    → I wasn’t the smartest. But I showed up every day.

  2. The internet is a free university
    → Everything I needed to learn was already out there.

  3. Real work teaches more than any course
    → Client projects taught me more than any PDF or video.

  4. Helping people creates opportunity
    → Most of my clients came through word-of-mouth, not ads.


👨‍💻 Today, I Help Businesses Grow Online

From running ads that convert to building websites that perform —
I now work with businesses to help them grow with clarity.

I also lead a small team where we do work that’s simple, smart, and focused on results.

But I still carry the same mindset I had in 2020:
Keep learning. Stay curious. Keep building.


✨ Final Words for Anyone Just Starting Out

You don’t need to be an expert.
You don’t need to have a degree.
You just need to start.

Learn one skill.
Practice it every day.
Say yes to small opportunities.
And don’t quit.

If someone from a small village in Bihar can figure it out —
you can too.

Let’s grow together. 💪